Pick a Biltong

A living South African tradition

Founded and led by Danie Vermeulen, Pick a Biltong has become a destination for locals, tourists, and loyal customers from across South Africa and abroad. People travel specifically to experience the flavour, authenticity, and quality that have made the brand legendary among biltong enthusiasts.

What sets Pick a Biltong apart is not only the product — it is the story behind it. For generations, the Vermeulen family has perfected the traditional art of biltong and droëwors making. The recipes, methods, spice blends, and preparation techniques have been handed down through generations, preserving the true essence of authentic South African biltong culture.

Every batch reflects decades of experience, patience, and dedication to quality. Unlike mass-produced commercial products, Pick a Biltong maintains a handcrafted philosophy at scale. From their local factory in Gansbaai, premium cuts are carefully selected, seasoned using time-honoured recipes, and cured to perfection before reaching their retail outlet in the Gansbaai SPAR complex.

Premium brand story

The brand has become deeply woven into the identity of Gansbaai itself. As part of the local business community and initiatives such as the Gansbaai Pillars movement, Danie Vermeulen represents the entrepreneurial spirit and cultural pride of the region. Pick a Biltong is not simply selling biltong — it is showcasing South African heritage through flavour.

For many customers, visiting the store has become a ritual: the unmistakable aroma of curing meat, the sight of rows of perfectly prepared biltong, the rich taste of authentic droëwors, and the warm hospitality that reflects traditional South African values.

This is why customers often describe Pick a Biltong as producing some of the finest biltong and droëwors in the world.

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